In this new age of Authorship, it is more important than ever to have a great "About Me" page on your site.
Many people new to marketing tend to shy away from doing much with this page, if they bother to do one at all, but that just doesn't fly these days and so I've scoured the web and I've assembled the best tips and ideas for creating the perfect "About Me" page for market leadership.
Be Real
The overriding principal is always to be yourself. Never try to present yourself as something you're not. There's no shame in calling yourself an "enthusiast" or "a fan of" or a "follower of." The fact that you like something enough to build a website about it is proof enough of your "fan" status. Take as far from there as is true.
I Never Forget A Face
Include a photograph. Preferably a smiling head shot of you. If you feel compelled to use someone else's face, be sure it is one you own the rights to use commercially.
Can We Have a Story, Please?
Human brains are hard wired for stories. We all love a good story. It's simply a part of being human, so give people what they want and tell them a story. Tell them why you care about the subject of your site and what problem you hope to solve. Make it as personal as possible.
What Was Your Name, Again?
You need to have a reason that you stand out from the crowd in some way. What makes you different? Have an opinion in your market and express it. Mouth off. Tell people straight up why they should listen to you. It really doesn't have to be anything more than "I'm going to do my best to always find the truth and bring it to you here." This isn't rocket science.
I'm So Glad We Had This Chat
Be welcoming and invite people to contact you. Use your email address as a link to your Contact Me page.
I would also suggest that you check out as many "About Me" pages than you can find. Here are some to get you started:
30 Beautifully Designed About Us Pages
Make A Great About Me Page
Onward and upward!
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