Friday, August 12, 2011

Keyword Research - Sculpting Results

As I revealed in a post in The Challenge Forums, one of my favorite super secret Market Samurai tips is to use words like "classes" in my "seed words" for keyword research.

This works for most activities and hobbies and even many products. So you could try something like "fishing classes" or "model railroad classes" or even "eye makeup classes."

It works because using a word like "classes" triggers Google to find other "information seeking" keywords that are relevant to the idea of learning about something. And while information seekers can be tire-kickers, they're also all secret shoppers and with good judo-salesmanship you can often win them over. Plus information seeking generally leaves tons of room for article topics.

The real point here is that Google associates different kinds of keywords together for different reasons and so you can guide your keyword research results in ways beneficial to you by using the right combinations of words as "seeds" for further research.

"Classes" is just one of the more obvious choices. I'm sure you can think of many better words to try as keyword modifiers.

Onward and upward!

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