Pre-Challenge Day 2 - Twitter
Twitter is simply part of the landscape these days. If you're new to Twitter, start with a personal account and be sure to follow all the recommended accounts found in the Related Resources column on the right side of the page.
In the Post-Penguin world, nothing changes.Your niche account is one you will use to build authority, by regularly posting quality content for your niche. When it comes to content, I like to use the "3 to 1 Rule." I post three pieces of content that is not self promotional for every one piece that is.
To put it in the most simple terms, I would promote three posts on other niche leading blogs or post three helpful tidbits before I posted about a new post on my own blog.
You need to genuinely be a source for helpful information about your niche.And it doesn't need to always be about business. Post about your personal hobbies or pet projects. Give your presence some personality.
Sunday, November 11, 2012
My Personal Penguin Update - Pre-Challenge Day 1
Day 1 introduces us to Ustream.
If you go to The Challenge TV channel, you will find many recorded videos you can watch whenever you have the time or inclination.
But Ustream is more than just a place to watch Challenge videos, Ustream is where you can build your own channel and build your own following and thereby create your own authority.
As far as Penguin is concerned, Ustream is exactly the sort of social sharing site that Google is looking at these days for the new ranking signals. Ustream is an excellent place to build your personal authority by creating a channel for your niche. The more followers and views you get, the more authority you build.
When creating videos for Ustream, focus always on adding value. Give people good stuff. Be legitimately worth following. If you fell you don't know how to create good stuff, then simply look around for the best material you can find and talk about why you think it is good.
I never start with a blank page. I always look to see what I can find and then I ask myself, how can I make this better?
Get yourself out there, get on Ustream.
If you go to The Challenge TV channel, you will find many recorded videos you can watch whenever you have the time or inclination.
But Ustream is more than just a place to watch Challenge videos, Ustream is where you can build your own channel and build your own following and thereby create your own authority.
As far as Penguin is concerned, Ustream is exactly the sort of social sharing site that Google is looking at these days for the new ranking signals. Ustream is an excellent place to build your personal authority by creating a channel for your niche. The more followers and views you get, the more authority you build.
When creating videos for Ustream, focus always on adding value. Give people good stuff. Be legitimately worth following. If you fell you don't know how to create good stuff, then simply look around for the best material you can find and talk about why you think it is good.
I never start with a blank page. I always look to see what I can find and then I ask myself, how can I make this better?
Get yourself out there, get on Ustream.
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